Business Type:Healthcare | Business Stage: Startup |Partner Since:March 2023
Honey Mama Lactation are passionate advocates for every mother's breastfeeding journey.
Born from a commitment to empower mothers, their local and virtual hub seamlessly blends national expertise with a deeply personal touch.
Every drop of effort they invest is driven by a belief in the transformative power of informed and compassionate breastfeeding support.
The Challenge
Honey Mama Lactation faced significant challenges in launching a cohesive marketing strategy. Initially, their approach was fragmented, engaging with multiple agencies but lacking a unified direction. Their website needed optimization, their SEO efforts were insufficient, and they had not ventured into paid search ads. Additionally, they lacked a strong brand identity, which hampered their ability to connect with potential clients.
The Solution
Goals
Increase patient acquisition and site traffic by 300%
Barakah Agency developed a comprehensive marketing strategy for Honey Mama Lactation to expand their client base and enhance engagement through a robust digital presence. The strategy focused on building a new website, optimizing it for search engines, and implementing targeted paid search campaigns. We also created a cohesive brand identity to help them stand out in the market. Notably, we achieved significant results without investing in social media advertising.
Key Aspects
SMS
Expanded the SMS subscriber base for appointments by introducing new reminder and text alerts points using HIPAA Compliant platform (PatientIQ).
Paid Google Search Ads
Designed and executed targeted paid search campaigns that significantly boosted site visitors and patient inquiries.
Branding & Identity
Developed a cohesive brand identity including logo, color scheme, and brand messaging to ensure consistent communication and a strong market presence.
Website Development
Created a new, HIPAA-compliant website that turned client feedback into a functional, aesthetically pleasing platform tailored to their needs.
SEO Optimization
Enhanced website content and structure to adhere to SEO best practices, driving a significant increase in organic traffic.
Results
Increase of organic ranking keywords by 600%, Achieved a 10x increase in site visitors Realized a 15x rise in patient inquiries, and qualified patients. Established a steady flow of clients since the launch
I met Barakah Agency during the early days of Honey Mama Lactation. Their grasp of HIPAA compliance and their guidance in developing my website were invaluable. They turned my feedback into the dream website, quickly understanding our needs. Thanks to them, we saw a 10x increase in site visitors, a 15x rise in patients, and I have been seeing steady clients since. Barakah Agency is truly a priceless resource for anyone starting a practice." - Honey Mama Lactation Founder
Maria K. / Owner, Homey Mama Lactation
Next Steps
If you're interested in finding out how Barakah Agency can help you build awareness and support for your brand, please take 2-minutes to complete this short questionnaire.
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