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Case Study (B2B)

Business Type: B2B, Business Stage: Growth, Partner Since: February 2024

A Squared Engineers specializes in MEP (Mechanical, Electrical, and Plumbing) engineering design and drafting, essential for the infrastructure of buildings and construction projects. Their expertise includes utility design, process control, building wiring, and enhancing building energy efficiency. With an in-depth understanding of critical building codes such as the National Electrical Code, Building Code, Plumbing Code, Mechanical Code, and Title 24 Energy Code, their in-house team of skilled drafters and engineers ensures that projects not only meet but exceed stringent safety standards and construction timelines. 

Licensed in California, Texas, and Florida, A Squared Engineers stands as a trusted authority in MEP engineering solutions.

A Squared Engineers partnered with Barakah Agency to elevate their marketing strategy and online presence. The collaboration included comprehensive services such as Marketing Strategy Consultation, Website Design, HubSpot CMS Implementation and Training, and Google Ads management.

The Challenge

A Squared Engineers faced challenges in achieving a cohesive marketing strategy and an optimized online presence. Their primary goals were to:

  • Develop a professional and user-friendly website.
  • Implement an efficient CMS system.
  • Increase online visibility and attract qualified leads.
  • Achieve a significant return on ad spend (ROAS) through Google Ads.
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The Solution

Goals

Increase qualified leads by 300% 

Channel Mix

Strategy Overview

Barakah Agency developed an integrated marketing strategy for A Squared Engineers, focusing on expanding their client base and enhancing engagement through a robust digital presence. The strategy included creating a modern website, optimizing it for search engines, and implementing targeted Google Ads campaigns. Additionally, we provided training on HubSpot CMS to streamline their content management processes.

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Key Aspects

paid media

Paid Google Search Ads

Launched targeted Google Ads campaigns, conducted comprehensive keyword optimization, and continuously monitored performance to maximize ROI and drive high-quality traffic to the website.
website design & development

Website Design & Development

Redesigned the website for user-friendliness and visual appeal, applied SEO best practices for enhanced visibility, and developed a content strategy to establish A Squared Engineers as industry experts and attract potential clients.
DALL·E 2024-03-20 10.37.33 - Illustrate a concept of an ethical marketing strategy using abstract and symbolic imagery, without any text. Incorporate strategic planning symbols, s

Marketing Strategy

Conducted thorough market research to understand the target audience and competitive landscape, then developed a customized marketing strategy to enhance brand awareness and generate leads for A Squared Engineers.
marketing analytics

HubSpot CMS Implementation & Training

Implemented HubSpot CMS to streamline content management and marketing automation, and provided comprehensive training to the client’s team to effectively utilize the CMS & sales features.

Results

After implementing the strategy, A Squared Engineers saw significant improvements in their digital marketing performance:

90-Day Proof of Concept: Achieved break-even in ROAS from Paid Search alone within the first 90 days.
300% ROAS: After 4-5 months, the client experienced a 300% return on ad spend.
9x Increase in Leads: The number of leads increased by 900%.
6x Increase in Qualified Leads: The quality of leads improved, with a 600% increase in qualified leads.
13x ROAS: In the most recent month, the client achieved a 13x return on ad spend.

quotes

"Partnering with Barakah Agency has been a transformative experience for our firm. From the inception of our new site to the strategic implementation of Google Ads, their team has not only elevated our online presence but has done so with remarkable attention to our firm's unique needs and objectives. Their expertise in digital marketing is matched only by their commitment to ethical practices and personalized service, making them an invaluable extension of our team. Thanks to Barakah Agency, we've seen a significant uptick in both site traffic and qualified leads, affirming our decision to entrust them with our digital marketing strategy."

Jovanny D. / A Squared Engineers 

 

Next Steps

If you're interested in finding out how Barakah Agency can help you build awareness and support for your brand, please take 2-minutes to complete this short questionnaire.